Look to the past in order to forge the future – according to Māori proverb – hoki whakamuri kia anga whakamua. This is a book about the art of early New Zealand advertising, before colour photography and TV changed the media landscape forever.
With over 750 images and 11 essays by respected commentators, Promoting Prosperity fills an important gap in our art history as the first dedicated and extensive collection of this rich material. But more than that, Promoting Prosperity is a celebration of the dreams and aspirations of early New Zealanders, and of our development as an emerging nation. It profiles many of the economic and social foundations that once made New Zealand the envy of the world; successes that offer an inspiring reminder that no challenge is too big to overcome and no opportunity beyond reach. This book will leave you in no doubt as to the quality of New Zealand’s early commercial art, and of our entrepreneurial and creative roots. Be inspired and promote prosperity.

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